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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Consumer behaviour"
~subject:"Web 2.0-Technologien"
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Consumer behaviour
Web 2.0-Technologien
Social Web
38
Social web
38
Market research
18
Marktforschung
18
Internet marketing
11
Online-Marketing
11
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10
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9
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Bang, Juyoung
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Beer, David
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Mai, Enping
1
Pee, L. G.
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
207
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Technological forecasting & social change : an international journal
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
48
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
The journal of brand management : an international journal
36
Cogent business & management
35
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Tourism management : research, policies, practice
32
Electronic commerce research
30
International journal of hospitality management
30
Journal of travel and tourism marketing
30
International journal of business information systems : IJBIS
29
International journal of electronic commerce : IJEC
29
Journal of marketing
29
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
25
Young consumers : insight and ideas for responsible marketers
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Business horizons
23
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
2
Researching and marketing to consumption collectives
Hawkins, Matthew A.
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 517-530
Persistent link: https://www.econbiz.de/10011962741
Saved in:
3
Negative online consumer reviews : can the impact be mitigated?
Pee, L. G.
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10011607222
Saved in:
4
Social media and consumer choice
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
Saved in:
5
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
6
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
7
"Connected research" : how market research can get the most out of semantic web waves
Schillewaert, Niels
;
De Ruyck, Tom
;
Verhaeghe, Annelies
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
Saved in:
8
Web 2.0, social networks and the future of market research
Cooke, Mike
;
Buckley, Nick
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 267-292
Persistent link: https://www.econbiz.de/10003693180
Saved in:
9
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
10
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
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