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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Consumer behaviour"
~subject:"social media"
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Consumer behaviour
social media
Social Web
38
Social web
38
Market research
18
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18
Internet marketing
11
Online-Marketing
11
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10
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Austin, Manila
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Bang, Juyoung
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Ben-Ur, Joseph
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Branco-Illodo, Ines
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Clark, Moira
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Guja Armannsdottir
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Information systems research : ISR
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
62
Journal of promotion management : innovations in planning and applied research
61
Technological forecasting & social change : an international journal
61
International journal of business information systems : IJBIS
57
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
55
Journal of internet commerce
51
Journal of management information systems : JMIS
51
Psychology & marketing
49
International journal of electronic marketing and retailing : IJEMR
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing
42
The journal of brand management : an international journal
42
International journal of consumer studies
41
International journal of technology marketing : IJTMkt
41
Cogent business & management
40
Journal of electronic commerce research : JECR
39
Journal of marketing management : MM
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of strategic marketing
34
Journal of travel and tourism marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing intelligence & planning
33
Electronic commerce research
31
International journal of electronic commerce : IJEC
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of hospitality management
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Tourism management : research, policies, practice
29
Journal of hospitality marketing & management
28
Journal of organizational computing and electronic commerce
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
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ECONIS (ZBW)
10
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10
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1
Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum
Pich, Christopher
;
Harvey, John
;
Guja Armannsdottir
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 589-610
Persistent link: https://www.econbiz.de/10011980258
Saved in:
2
The "shape" of interaction networks on Twitter
Findlay, Kyle
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10011962730
Saved in:
3
Researching and marketing to consumption collectives
Hawkins, Matthew A.
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 517-530
Persistent link: https://www.econbiz.de/10011962741
Saved in:
4
Using interaction networks to map communities on Twitter
Findlay, Kyle
;
Janse van Rensburg, Ockert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011887269
Saved in:
5
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
6
Negative online consumer reviews : can the impact be mitigated?
Pee, L. G.
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10011607222
Saved in:
7
Social media and consumer choice
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
Saved in:
8
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
9
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
10
The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil
;
Clark, Moira
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
Saved in:
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