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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Consumer behaviour"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
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Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Electronic commerce research
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Information systems research : ISR
30
International journal of hospitality management
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International journal of technology marketing : IJTMkt
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Tourism management : research, policies, practice
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International journal of electronic commerce : IJEC
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Journal of marketing
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Journal of fashion marketing and management
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International journal of business information systems : IJBIS
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
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Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
2
Researching and marketing to consumption collectives
Hawkins, Matthew A.
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 517-530
Persistent link: https://www.econbiz.de/10011962741
Saved in:
3
Negative online consumer reviews : can the impact be mitigated?
Pee, L. G.
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10011607222
Saved in:
4
Social media and consumer choice
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
Saved in:
5
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
6
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
7
The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil
;
Clark, Moira
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
Saved in:
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