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~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising industry"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising agency"
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Advertising industry
Werbewirtschaft
6
Advertising
4
Werbung
4
Media industries
3
Mediensektor
3
advertising
3
media agencies
3
Agency theory
2
Prinzipal-Agent-Theorie
2
1987
1
Advertising media
1
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Communication media
1
Consumer behaviour
1
Dienstleistungsqualität
1
Diversification
1
Diversifikation
1
Economies of scope
1
Globalisierung
1
Globalization
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Market entry
1
Marketing management
1
Marketingmanagement
1
Markteintritt
1
Modellierung
1
Outsourcing
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Returns to scale
1
Scientific modelling
1
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Article
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Article in journal
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6
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English
6
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Knuth, Ingo
3
Silk, Alvin J.
2
Berndt, Ernst R.
1
Krusenstern, Lambert von
1
Qian, Yi
1
Wernerfelt, Birger
1
Xie, Hui
1
Yu, Shuyi
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International journal of marketing : IJM ; formerly Der Markt
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of euromarketing
2
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ECONIS (ZBW)
6
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1
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
2
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
3
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
4
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
5
No customer left behind : a distribution-free Bayesian approach to accounting for missing Xs in marketing models
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 717-736
Persistent link: https://www.econbiz.de/10009299470
Saved in:
6
Scale and scope effects on advertising agency costs
Silk, Alvin J.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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