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~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~person:"Grabner-Kräuter, Sonja"
~person:"Hrastinski, Stefan"
~subject:"brand engagement"
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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