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~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~subject:"Werbewirkung"
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Werbewirkung
Cause-Related Marketing
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Cause-related marketing
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Advertising effects
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Relationship marketing
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Aldridge, Nick
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Boenigk, Silke
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International journal of nonprofit & voluntary sector marketing
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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AMS review : official publication of the Academy of Marketing Science
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
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European journal of management and business economics : EJM&BE
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Green advertising and the reluctant consumer
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International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Marktorientiertes Nonprofit-Mangagement
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Sport management review
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The journal of applied business research
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The journal of business strategy
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
2
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
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