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~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of advertising research"
~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Target group
42
Zielgruppe
42
USA
22
United States
22
Advertising effects
19
Werbewirkung
19
Advertising
8
Consumer behaviour
8
Konsumentenverhalten
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Werbung
8
Internet marketing
7
Online-Marketing
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Children
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Hispanics
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Hispano-Amerikaner
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Kinder
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Fundraising
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Jugendliche
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Nonprofit marketing
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Nonprofit-Marketing
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Psychology of advertising
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Werbepsychologie
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Marketing management
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Marketingmanagement
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Social Marketing
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Social marketing
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Television advertising
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Behaviour
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Black people
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Consumer goods industry
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Cross-cultural marketing
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Homosexuality
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Homosexualität
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Interkulturelles Marketing
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Appiah, Osei
1
Bates, Kenneth
1
Coffey, Amy Jo
1
Elias, Troy
1
Ivanic, Aarti S.
1
Somasundaram, T.
1
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International journal of nonprofit and voluntary sector marketing
Journal of advertising research
Journal of business research : JBR
3
Australasian marketing journal
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
AutoUni – Schriftenreihe
1
AutoUni-Schriftenreihe
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Bericht der GfK-Tagung : vom ...
1
Cutting edge international research
1
ERIM Report Series Reference
1
ERIM report series research in management
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EuroEconomica
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Global journal of business research : GJBR
1
Handbook of brand relationships
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen an das HR-Management : neue Aufgaben und Lösungsansätze in der Finanzindustrie
1
IEWS-Schriftenreihe
1
International direct marketing : principles, best practices, marketing facts
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of nonprofit & voluntary sector marketing
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Journal of Islamic marketing : JIMA
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Kultur und soziale Praxis
1
Marketing management : a cultural perspective
1
Marketing theory
1
Psychology & marketing
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ECONIS (ZBW)
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1
The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
2
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
3
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
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