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~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts"
~subject:"Brand image"
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International journal of nonprofit and voluntary sector marketing
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
International review on public and non-profit marketing
3
Journal of business research : JBR
3
Journal of marketing for higher education
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Journal of nonprofit & public sector marketing
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Nonprofit and voluntary sector quarterly
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The journal of brand management : an international journal
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Green advertising and the reluctant consumer
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Journal of Business Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
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Management research review
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Nonprofit management & leadership
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Zeszyty naukowe
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ECONIS (ZBW)
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NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
2
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
3
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
4
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
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