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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of health economics"
~person:"Siddiqi, Arslan Ahmad"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising
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Advertising effects
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Arzneimittel
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Brand management
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Consumer behaviour
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Direktmarketing
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Markenführung
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Pharmaceuticals
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Physicians
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Physicians attitude
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Siddiqi, Arslan Ahmad
Ali Shah, Syed Zulfiqar
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Baker, Laurence Claude
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Bundorf, M. Kate
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of health economics
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Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
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