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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Southern economic journal"
~subject:"Markenführung"
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Markenführung
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Ali Shah, Syed Zulfiqar
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Mahmoud, Mahmoud Abdulai
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Sanyal, Shamindra Nath
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International journal of pharmaceutical and healthcare marketing : IJPHM
Southern economic journal
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of pharmaceutical and healthcare marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Psychology & marketing
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Review of industrial organization : RIO
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ECONIS (ZBW)
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
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