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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"The B.E. journal of economic analysis & policy"
~subject:"Advertising"
~subject:"Pharmaceutical market"
~subject:"Price"
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Search: subject:"Pharmaceuticals"
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Advertising
Pharmaceutical market
Price
Arzneimittel
93
Pharmaceuticals
93
Pharmaceutical industry
41
Pharmaindustrie
41
Consumer behaviour
22
Konsumentenverhalten
22
Advertising effects
19
Werbewirkung
19
Arzneimittelmarkt
18
Werbung
18
Direct marketing
16
Direktmarketing
16
Physicians
16
Ärzte
16
USA
13
United States
13
Brand
9
Gesundheitsversorgung
8
Health care
8
Markenartikel
8
Elderly people
7
Generic drugs
7
Generika
7
Pharmacology
7
Pharmakologie
7
Ältere Menschen
7
Beziehungsmarketing
5
Brand management
5
Confidence
5
Direct-to-consumer advertising
5
Drogenkonsum
5
Drug consumption
5
Gesundheitskosten
5
Gesundheitswesen
5
Health care costs
5
Health care system
5
Markenführung
5
Marketing management
5
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33
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35
Aufsatz in Zeitschrift
35
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
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English
35
Author
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Mukherjee, Avinandan
3
Ju, Ilwoo
2
Mackert, Michael
2
Yu, Yu
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
An, Soontae
1
Ashill, Nicholas J.
1
Ball, Jennifer
1
Banerjee, Asok Kumar
1
Bate, Roger
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Browe, Christopher
1
Burns, James R.
1
Carroll, Norman V.
1
Carruthers, Janet
1
Chen, Hai D. B.
1
Chilek, Lindsay
1
Civan, Abdulkadir
1
Datta, Saroj Kumar
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
Granlund, David
1
Gu, Vicky Ching
1
Guadagno, Marie
1
Gupta, Sachin
1
Henley, Tracy B.
1
Hsieh, Chee-Ruey
1
Huh, Jisu
1
Iacocca, Kathleen
1
Jin, Ginger Zhe
1
Joseph, Mathew
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
1
Katajavouri, Nina
1
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Published in...
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International journal of pharmaceutical and healthcare marketing : IJPHM
The B.E. journal of economic analysis & policy
NBER working paper series
58
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
43
The European journal of health economics : HEPAC ; health economics in prevention and care
30
Health marketing quarterly
28
Journal of health economics
18
Journal of pharmaceutical finance, economics & policy
16
Health economics
14
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
13
Health affairs : at the intersection of health, health care, and policy
11
CESifo working papers
10
International journal of the economics of business
9
OECD Health Statistics
9
Review of industrial organization : RIO
8
Working paper
8
Health economics review
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The American economic review
7
Applied economics
6
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
Forum for health economics & policy : an evolving collection of symposia on important health care issues
6
International journal of advertising : the quarterly review of marketing communications
6
OECD Health Working Papers
6
The review of economics and statistics
6
Working papers / TSE : WP
6
Discussion papers in economics
5
International journal of health economics and management
5
International journal of industrial organization
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The European journal of health economics
5
The journal of law & economics
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
World Bank E-Library Archive
5
Allokation im marktwirtschaftlichen System
4
Cege discussion paper
4
Discussion paper / Centre for Economic Policy Research
4
Discussion paper / NHH, Department of Economics
4
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
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ECONIS (ZBW)
35
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1
Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming
;
Hsieh, Chee-Ruey
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
1
,
pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
Saved in:
2
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
3
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
4
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
5
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
6
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
7
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
8
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
9
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
10
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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