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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"The Rand journal of economics"
~subject:"Markenartikel"
~subject:"Pharmaindustrie"
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Markenartikel
Pharmaindustrie
Physicians
36
Ärzte
36
Arzneimittel
15
Pharmaceuticals
15
USA
12
United States
12
Pharmaceutical industry
7
Gesundheitsversorgung
6
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6
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Confidence
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Court decisions
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Generic drugs
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Generika
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Gesundheitskosten
2
Haftpflichtversicherung
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Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Banerjee, Asok Kumar
1
Carter, Franklin J.
1
Dalmoro, Marlon
1
Datta, Saroj Kumar
1
Delbaere, Majorie
1
Doucette, William R.
1
Gönül, Füsun F.
1
Hellerstein, Judith K.
1
Jaleel, Mohammad
1
Juppo, Anne
1
Katajavouri, Nina
1
Ladeira, Wagner Junior
1
Laeequddin, Mohammed
1
Maehler, Alisson Eduardo
1
Mahmoud, Mahmoud Abdulai
1
Matikainen, Minna
1
Olkkonen, Leena
1
Parvinen, Petri
1
Sanyal, Shamindra Nath
1
Waheed, Kareem Abdul
1
Wei, Mei-Ling
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
The Rand journal of economics
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
15
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing
5
Health economics
4
NBER working paper series
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of health economics
3
NBER Working Paper
3
The European journal of health economics : HEPAC ; health economics in prevention and care
3
Working paper / National Bureau of Economic Research, Inc.
3
Allokation im marktwirtschaftlichen System
2
International journal of health care finance and economics
2
Services marketing quarterly
2
Wirtschaftswissenschaft
2
Asian journal of business ethics : AJBE
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Berliner Juristische Universitätsschriften / Strafrecht
1
CPB discussion paper
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series / School of Economics and Finance, the University of Hong Kong
1
Economic research
1
Economics letters
1
Gabler Edition Wissenschaft / Schriften zum europäischen Management
1
Gesundheit und Gesellschaft
1
Gesundheit und Ökonomie
1
Gesundheitspolitische Schriftenreihe der DGHO
1
Health care management review : HCM review
1
Health care management science
1
IEEE transactions on engineering management : EM
1
International journal of monetary economics and finance
1
International journal of the economics of business
1
Journal for international business and entrepreneurship development
1
Journal of economic behavior & organization : JEBO
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of public economics
1
KOF Working Paper
1
KOF working papers
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Kundenbeziehungen im Dienstleistungsbereich
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ECONIS (ZBW)
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1
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
2
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
3
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
4
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
5
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
Saved in:
6
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
7
Drug prescription practices in Brazil : a structural equation model
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Maehler, …
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 262-278
Persistent link: https://www.econbiz.de/10009412210
Saved in:
8
Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.
;
Doucette, William R.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
Saved in:
9
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K.
- In:
The Rand journal of economics
29
(
1998
)
1
,
pp. 108-136
Persistent link: https://www.econbiz.de/10001237422
Saved in:
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