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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~language:"spa"
~person:"Moschis, George P."
~person:"Nayga, Rodolfo M."
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
2
Market segmentation
2
Marktsegmentierung
2
Arzneimittel
1
Elderly people
1
Gerontographics
1
Marketing management
1
Marketing strategies
1
Marketingmanagement
1
Mature market
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Older consumers
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Pharmaceutical industry
1
Pharmaceuticals
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Pharmaindustrie
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Segmentation
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Article in journal
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Spanish
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Moschis, George P.
Nayga, Rodolfo M.
Verhoef, Peter C.
Cobelli, Nicola
2
Perri, Matthew
2
White, Lesley
2
Ali Shah, Syed Zulfiqar
1
Athavale, Amod S.
1
Banahan, Benjamin F., III
1
Barbosa, Hugo
1
Baugh, David K.
1
Bello, Roberto
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Bentley, John O.
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Blackwell, Steven A.
1
Borges, Ana Pinto
1
Borishade, Taiye Tairat
1
Boukamcha, Fayçal
1
Bovell, Leah
1
Brunel, Frederic
1
Burckes-Miller, Mardie
1
Cardoso, Cláudia
1
Carroll, Norman V.
1
Carter, Ella
1
Chahal, Hardeep
1
Cham Tat Huei
1
Chan, Kara
1
Chandra, Ashish
1
Chen, Hai D. B.
1
Choy, Syng Pom
1
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1
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1
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1
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1
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1
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1
Desai, Pranjal
1
Deshpande, Aparna
1
Deshpande, Sameer
1
Dubinsky, Alan J.
1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Food policy : economics planning and politics of food and agriculture
10
European review of agricultural economics : ERAE
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Applied economic perspectives and policy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Agribusiness : an internat. journal
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Canadian journal of agricultural economics : CJAE
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European review of agricultural economics
2
Journal of behavioral and experimental economics
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of economic behavior & organization : JEBO
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
2
The Australian journal of agricultural and resource economics
2
Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
1
Applied economics
1
Applied economics letters
1
Australasian marketing journal
1
Cogent business & management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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1
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
2
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
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