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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Khateeb, Rami Atta"
~subject:"Advertising effects"
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Advertising effects
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Consumer behaviour
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Consumer's economical situation (income)
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Khateeb, Rami Atta
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Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
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