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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~source:"econis"
~subject:"Pharmaindustrie"
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Search: subject:"Arzneimittel"
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Pharmaindustrie
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
64
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
23
Werbewirkung
23
USA
20
United States
20
Advertising
18
Werbung
18
Arzneimittelmarkt
17
Pharmaceutical market
17
Direct marketing
16
Direktmarketing
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Physicians
15
Ärzte
15
Brand
11
Markenartikel
10
Pharmaceutical distributors
10
Pharmahandel
10
Beziehungsmarketing
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Gesundheitsversorgung
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Health care
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Relationship marketing
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Generika
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Pharmacology
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India
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Indien
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Marketing management
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Marketingmanagement
7
Brand management
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Elderly people
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Lieferkette
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Markenführung
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6
Ältere Menschen
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62
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64
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64
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English
64
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Mukherjee, Avinandan
3
Banerjee, Asok Kumar
2
Datta, Saroj Kumar
2
Iacocca, Kathleen
2
Jambulingam, Thanigavelan
2
Mehralian, Gholamhossein
2
Sanyal, Shamindra Nath
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Ahmad, Niaz
1
Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Banerjee, Saikat
1
Bayazidi, Yahya
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
Calantone, Roger J.
1
Carruthers, Janet
1
Carter, Franklin J.
1
Cavusgil, Erin
1
Cohen, Joshua
1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Dash, Sampada Kumar
1
Delbaere, Majorie
1
Deligonul, Z. Seyda
1
Doucette, William R.
1
Drevs, Florian
1
Emmett, Dennis
1
Farahmand, Parna
1
Fein, Adam J.
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
76
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
Research policy : policy, management and economic studies of science, technology and innovation
52
Journal of health economics
43
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
35
Technology analysis & strategic management
35
SpringerLink / Bücher
34
Health marketing quarterly
29
International journal of technology management : IJTM
28
Health economics
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
19
R & D management
18
International journal of industrial organization
17
Review of industrial organization : RIO
17
Applied economics
16
Europäische Hochschulschriften / 5
16
Gabler Edition Wissenschaft
16
Journal of business research : JBR
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
International journal of production economics
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
International journal of production research
13
Journal of research in pharmaceutical economics
13
European journal of operational research : EJOR
12
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
International journal of logistics systems and management
12
Pharmamarketing : ein Leitfaden für die tägliche Praxis
12
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ECONIS (ZBW)
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1
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
2
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
3
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
4
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
5
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
6
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
7
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
8
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
10
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
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