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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
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Advertising effects
Marketingmanagement
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
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United States
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Markenartikel
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Gesundheitsversorgung
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Health care
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Pharmacology
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Pharmakologie
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Generic drugs
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Generika
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Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
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Health care system
5
Markenführung
5
Marketing management
5
Pharmaceutical marketing
5
Relationship marketing
5
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Mukherjee, Avinandan
3
Ju, Ilwoo
2
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Xie, Ying
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1
Adams-Price, Carolyn
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1
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1
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1
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1
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1
Delbaere, Majorie
1
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1
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1
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1
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1
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1
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1
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1
Sen, Kabir Chandra
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
25
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
10
OECD Health Statistics
9
NBER working paper series
8
NBER Working Paper
7
Journal of advertising research
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
Applied economics
2
Europäische Hochschulschriften / 5
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Research paper
2
The journal of business & industrial marketing
2
Wirtschaftswissenschaft
2
American Society of Health Economists (ASHEcon) Paper
1
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Berichte aus der Betriebswirtschaft
1
CESifo Working Paper Series
1
CESifo working papers
1
CentER DP
1
Central European journal of operations research
1
Cogent business & management
1
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ECONIS (ZBW)
23
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
4
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
5
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
6
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
9
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
10
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
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