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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~subject:"Pharmaceutical market"
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Advertising effects
Pharmaceutical market
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
13
Brand
9
USA
9
United States
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Confidence
4
Gesundheitskosten
4
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11
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29
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31
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Mehrbändiges Werk
2
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English
31
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Mukherjee, Avinandan
3
Ju, Ilwoo
2
Lee-Wingate, Sooyeon Nikki
2
Xie, Ying
2
Yu, Yu
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ali Shah, Syed Zulfiqar
1
Ashill, Nicholas J.
1
Ball, Jennifer
1
Banerjee, Asok Kumar
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Browe, Christopher
1
Burns, James R.
1
Carroll, Norman V.
1
Carruthers, Janet
1
Chen, Hai D. B.
1
Datta, Saroj Kumar
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
Gu, Vicky Ching
1
Gupta, Sachin
1
Heinrick, Daniel
1
Henley, Tracy B.
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Iacocca, Kathleen
1
Joseph, Mathew
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
1
Katajavouri, Nina
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Limbu, Yam
1
Mackert, Michael
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
34
NBER Working Paper
27
The European journal of health economics : HEPAC ; health economics in prevention and care
26
Health marketing quarterly
24
Working paper / National Bureau of Economic Research, Inc.
17
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
13
Journal of health economics
11
Journal of pharmaceutical finance, economics & policy
10
International journal of the economics of business
9
OECD Health Statistics
9
Health economics
7
Health affairs : at the intersection of health, health care, and policy
6
Health economics review
6
OECD Health Working Papers
6
Review of industrial organization : RIO
6
CESifo working papers
5
International journal of health economics and management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The European journal of health economics
5
Working paper
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
Applied economics
4
Cege discussion paper
4
Discussion paper / NHH, Department of Economics
4
Discussion papers in economics
4
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
Forum for health economics & policy : an evolving collection of symposia on important health care issues
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of industrial organization
4
International journal of pharmaceutical and healthcare marketing
4
Journal of economic behavior & organization : JEBO
4
Journal of global marketing
4
Journal of illicit economies and development : JIED
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The American economic review
4
The B.E. journal of economic analysis & policy
4
Working papers / TSE : WP
4
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ECONIS (ZBW)
31
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
3
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
6
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
7
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
8
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
9
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
10
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
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