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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~subject:"Pharmaindustrie"
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Advertising effects
Pharmaindustrie
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
13
Pharmaceutical market
13
Brand
9
USA
9
United States
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Confidence
4
Gesundheitskosten
4
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47
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49
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English
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Mukherjee, Avinandan
4
Iacocca, Kathleen
2
Ju, Ilwoo
2
Lee-Wingate, Sooyeon Nikki
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Banerjee, Asok Kumar
1
Bayazidi, Yahya
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
Carroll, Norman V.
1
Carruthers, Janet
1
Chen, Hai D. B.
1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Datta, Saroj Kumar
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Doucette, William R.
1
Emmett, Dennis
1
Falk, Tomas
1
Farahmand, Parna
1
Fein, Adam J.
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
72
NBER Working Paper
53
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
36
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Working paper / National Bureau of Economic Research, Inc.
31
Health marketing quarterly
30
Journal of health economics
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
17
Research paper
12
Applied economics
11
CESifo working papers
11
International journal of industrial organization
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Journal of public policy & marketing
7
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of intellectual property management : IJIPM
6
Journal of advertising research
6
Journal of economic behavior & organization : JEBO
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
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ECONIS (ZBW)
49
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
3
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
6
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
7
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
8
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
9
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
10
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
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