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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~subject:"Relationship marketing"
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Advertising effects
Relationship marketing
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
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Arzneimittelmarkt
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Pharmaceutical market
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USA
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United States
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Markenartikel
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Gesundheitsversorgung
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Health care
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Pharmacology
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Pharmakologie
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Elderly people
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Generic drugs
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Generika
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Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
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Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
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Pharmaceutical marketing
5
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Mukherjee, Avinandan
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Ju, Ilwoo
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Xie, Ying
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1
Adams-Price, Carolyn
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1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
24
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
6
Journal of advertising research
5
NBER Working Paper
5
NBER working paper series
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of pharmaceutical and healthcare marketing
3
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Working paper / National Bureau of Economic Research, Inc.
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American economic journal
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Applied economics
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International journal of industrial organization
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Journal of global marketing
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research paper
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The journal of law & economics
2
African journal of business and economic research : AJBER
1
American Society of Health Economists (ASHEcon) Paper
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Berichte aus der Betriebswirtschaft
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CESifo Working Paper Series
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CESifo working papers
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Central European journal of operations research
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Economic and business review : EBR
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Economic inquiry : journal of the Western Economic Association International
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Emory Law and Economics Research Paper
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Essays in the law and economics of regulation : in honour of Anthony Ogus
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Hamburger Schriften zur Marketingforschung
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of health economics and management
1
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ECONIS (ZBW)
24
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1
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Consumer trust and physician
prescription
of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
6
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
7
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
8
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
9
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
10
Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.
;
Banahan, Benjamin F., III
;
Bentley, …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011302267
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