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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Bibliometrics"
~subject:"Health care system"
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Bibliometrics
Health care system
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
17
Werbung
17
Direct marketing
16
Direktmarketing
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Arzneimittelmarkt
14
Pharmaceutical market
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Physicians
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Ärzte
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Gesundheitsversorgung
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Generic drugs
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Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
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Markenführung
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Marketing management
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Marketingmanagement
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Pharmaceutical marketing
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5
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9
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Mukherjee, Avinandan
2
An, Soontae
1
Bebber, Robert J.
1
Bergner, Kai N.
1
Boudewyns, Vanessa
1
DeLorme, Denise E.
1
Falk, Tomas
1
Fiedler, Beth Ann
1
Fitzgerald, M. Paula
1
Heinrick, Daniel
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Khalili, Hamidreza
1
Limbu, Yam
1
Oetjen, Reid M.
1
Patel-Dovlatabadi, Payal
1
Reid, Leonard N.
1
Sameti, Ardalan
1
Sarkees, Matthew E.
1
Wanasika, Isaac
1
Williams, Pamela A.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Research paper
20
The European journal of health economics : HEPAC ; health economics in prevention and care
18
NBER working paper series
15
Working paper / National Bureau of Economic Research, Inc.
13
NBER Working Paper
10
Health economics
5
Health marketing quarterly
5
Advances in health economics and health services research
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Discussion papers / University of Kent, School of Economics
3
European journal of operational research : EJOR
3
European research studies
3
Faculty & research / Insead : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of pharmaceutical and healthcare marketing
3
Journal of illicit economies and development : JIED
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Allokation im marktwirtschaftlichen System
2
American economic journal : a journal of the American Economic Association
2
Applied economics letters
2
Asia-Pacific research and training network on trade working paper series
2
BREAD working paper
2
CESifo working papers
2
Erasmus journal for philosophy and economics : EJPE
2
Forum for health economics & policy : an evolving collection of symposia on important health care issues
2
Health care management science : a new journal serving the international health care management community
2
IFN working paper
2
International review of economics & finance : IREF
2
Journal of health economics
2
Journal of research in pharmaceutical economics
2
Manufacturing & service operations management : M & SOM
2
OECD health working papers
2
Pathways to sustainability series
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Programmbereich Gesundheit
2
Research in human capital and development : RHCD ; a research annual
2
Review of industrial organization : RIO
2
SWP comment
2
Studies in comparative international development
2
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1
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
4
Factors associated with physicians' prescribing behavior for treatment of influenza in the USA
Patel-Dovlatabadi, Payal
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010365486
Saved in:
5
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
6
Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
Saved in:
7
A regulatory clinical trial primer : distribution challenges and policy implications of modern vaccine development
Fiedler, Beth Ann
;
Bebber, Robert J.
;
Oetjen, Reid M.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009752651
Saved in:
8
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
9
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
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