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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Impfung"
~subject:"Pharmaceuticals"
~type:"article"
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Impfung
Pharmaceuticals
Arzneimittel
77
Pharmaceutical industry
35
Pharmaindustrie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
17
Werbewirkung
17
Advertising
15
Werbung
15
Arzneimittelmarkt
14
Direct marketing
14
Direktmarketing
14
Pharmaceutical market
14
Physicians
14
Ärzte
14
USA
11
United States
11
Brand
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Bibliometrics
4
Bibliometrie
4
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Book / Working Paper
2
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Article in journal
77
Aufsatz in Zeitschrift
77
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English
77
Author
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Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
Fiedler, Beth Ann
2
Huh, Jisu
2
Iacocca, Kathleen
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Mukherjee, Avinandan
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Barak, Adam
1
Barbosa, Hugo
1
Baugh, David K.
1
Bayazidi, Yahya
1
Bello, Roberto
1
Bentley, John O.
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Bitar, Rema
1
Blackwell, Steven A.
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Bredenkamp, Jhandré
1
Brooksbank, Roger
1
Browe, Christopher
1
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Published in...
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of health economics
119
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
Health affairs : at the intersection of health, health care, and policy
63
Health marketing quarterly
50
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
33
Applied economics
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Research policy : policy, management and economic studies of science, technology and innovation
28
The European journal of health economics
28
International journal of the economics of business
27
International journal of health economics and management
26
Journal of illicit economies and development : JIED
24
Journal of pharmaceutical finance, economics & policy
23
Applied economics letters
22
Economics letters
22
International journal of industrial organization
22
The American economic review
22
European journal of operational research : EJOR
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Journal of research in pharmaceutical economics
20
Health care management science
18
Journal of public economics
18
International journal of health care finance and economics
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
17
The journal of law & economics
17
International journal of pharmaceutical and healthcare marketing
16
Omega : the international journal of management science
16
Review of industrial organization : RIO
16
Southern economic journal
15
Technological forecasting & social change : an international journal
15
The B.E. journal of economic analysis & policy
15
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
14
Manufacturing & service operations management : M & SOM
14
The European Journal of Health Economics
14
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ECONIS (ZBW)
77
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
4
Choice of mandatory prescribed drugs in Portugal : a consumers' perspective
Ferreira, Pedro
;
Barbosa, Hugo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 439-454
Persistent link: https://www.econbiz.de/10011812913
Saved in:
5
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
6
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
The adverse effect of doctors' skepticism toward prescription drugs
Johnson, Devon
;
Riley, Breagin K.
;
Sato, Shintaro
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011799078
Saved in:
9
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
10
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
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