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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"New product development"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Pharmaceuticals"
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New product development
Arzneimittel
77
Pharmaceuticals
77
Pharmaceutical industry
35
Pharmaindustrie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
17
Werbewirkung
17
Advertising
15
Werbung
15
Arzneimittelmarkt
14
Direct marketing
14
Direktmarketing
14
Pharmaceutical market
14
Physicians
14
Ärzte
14
USA
11
United States
11
Brand
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
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Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
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Health care system
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Markenführung
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Marketing management
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Marketingmanagement
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Pharmaceutical marketing
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Relationship marketing
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Aufsatz im Buch
Aufsatz in Zeitschrift
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Bebber, Robert J.
1
Dalla Valle, Alessandra
1
Fiedler, Beth Ann
1
Furlan, Claudia
1
Guidoli, Mariangela
1
Guseo, Renato
1
Masri, Maysoun Dimachkie
1
Mehralian, Gholamhossein
1
Mortatino, Cinzia
1
Oetjen, Reid M.
1
Popescu, Cristina
1
Ramirez, Bernardo
1
Rasekh, Hamid Reza
1
Reggie, Ed Michael
1
Tayeba, Hossein
1
Yousefi, Nazila
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
The economics of medical technology
4
International journal of production economics
2
Journal of business research : JBR
2
Journal of open innovation : technology, market, and complexity
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
R & D management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Academy of Management journal : AMJ
1
American economic journal : a journal of the American Economic Association
1
Applied economics
1
Applied economics letters
1
Business history review
1
European journal of operational research : EJOR
1
Financial management
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Gaining momentum : managing the diffusion of innovations
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Health economics
1
Health economics and policy challenges in global emerging markets
1
Ideen- und Innovationsmanagement
1
Industrial and corporate change
1
Industry and innovation
1
Intellectual property rights : legal and economic challenges for development
1
International journal of industrial organization
1
International journal of innovation management
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
International journal of technology, policy and management : IJTPM
1
International journal of the economics of business
1
Journal of health economics
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
MehrWERT-Projektmanagement : Chancen zum Wachsen nutzen ; PM-Forum 2010, 27. Internationales Deutsches Projektmanagement-Forum ; Berlin, 26. - 27.10.2010 ; Tagungsband
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Perspectives on user innovaton
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Project management journal : PMJ
1
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ECONIS (ZBW)
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1
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
2
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
3
A regulatory clinical trial primer : distribution challenges and policy implications of modern vaccine development
Fiedler, Beth Ann
;
Bebber, Robert J.
;
Oetjen, Reid M.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009752651
Saved in:
4
Contract research organizations : an industry analysis
Masri, Maysoun Dimachkie
;
Ramirez, Bernardo
;
Popescu, …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 336-350
Persistent link: https://www.econbiz.de/10009699701
Saved in:
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