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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Magnusson, Peter"
~subject:"Service-Dominant Logic"
~type_genre:"Aufsatz in Zeitschrift"
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Service-Dominant Logic
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Magnusson, Peter
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International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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