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~isPartOf:"International journal of product lifecycle management : IJPLM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Kumar, Vineet"
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International journal of product lifecycle management : IJPLM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
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The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
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