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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~person:"Melewar, T. C."
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Search: subject:"Management"
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Brand management
10
Markenführung
10
Brand image
6
Markenimage
6
Consumer behaviour
5
Konsumentenverhalten
5
Corporate reputation
4
Firmenimage
4
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Melewar, T. C.
Cheng, T. C. E.
62
Gunasekaran, Angappa
41
Choi, Tsan-Ming
30
Jaber, Mohamad Y.
24
Zhao, Xiande
23
Govindan, Kannan
22
Sarkis, Joseph
22
Glock, Christoph H.
21
Lai, Kee-hung
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Ko, Eunju
20
Parida, Vinit
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Sharma, Piyush
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Yeung, Andy C. L.
19
Cárdenas-Barrón, Leopoldo Eduardo
18
Tang, Ou
18
Wong, Christina W. Y.
18
Gharbi, Ali
17
Ngai, Eric W. T.
17
Vrontis, Demetris
17
Wagner, Stephan M.
17
Chen, Jing
16
Kraus, Sascha
16
Minner, Stefan
16
Oghazi, Pejvak
16
Chiappetta Jabbour, Charbel José
15
Gupta, Suraksha
15
Huo, Baofeng
15
Zhou, Li
15
Zhu, Qinghua
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Bouncken, Ricarda B.
14
Malik, Ashish
14
Pereira, Vijay
14
Wang, Xiaojun
14
Budhwar, Pawan S.
13
Chikán, Attila
13
Parast, Mahour Mellat
13
Subramanian, Nachiappan
13
Tan, Kim Hua
13
Wincent, Joakim
13
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International journal of production economics
Journal of business research : JBR
European journal of marketing : EJM
6
International studies of management and organization
6
The marketing review
6
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Building corporate identity, image and reputation in the digital era
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Routledge studies in marketing
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Ethical and social marketing in Asia : incorporating fairness management
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
13
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1
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13
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1
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
6
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
9
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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