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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Public management review"
~person:"Kowalkowski, Christian"
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The co-creative practice of forming a value proposition
Kowalkowski, Christian
;
Persson, Oscar
;
Röndell, Jimmie G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1553-1570
Persistent link: https://www.econbiz.de/10009697982
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