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~isPartOf:"International journal of production economics"
~isPartOf:"The journal of product & brand management"
~subject:"Handelsmarke"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
Store brand
22
Brand management
21
Markenführung
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand
12
Markenartikel
12
Einzelhandel
10
Retail trade
10
Brand image
7
Markenimage
7
Preismanagement
6
Pricing strategy
6
Game theory
5
Marketing management
5
Marketingmanagement
5
Spieltheorie
5
Beziehungsmarketing
4
Lieferkette
4
Private labels
4
Relationship marketing
4
Supply chain
4
Supply chain management
4
Advertising
3
Private label
3
Werbung
3
Brand loyalty
2
Food
2
Industrie
2
Lebensmittel
2
Manufacturer encroachment
2
Manufacturing industries
2
Measurement
2
National brand
2
Product quality
2
Produktqualität
2
Store and national brands
2
Advertising and pricing
1
Brand equity
1
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22
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Gendel-Guterman, Hanna
2
Levy, Shalom
2
Abratt, Russell
1
Amrouche, Nawel
1
Anselmsson, Johan
1
Arantola, Noora
1
Balasubramanian, Ganesh
1
Beneke, Justin
1
Bondesson, Niklas Vestman
1
Bui, M̃y
1
Chaniotakis, Ioannis E.
1
Chen, Bintong
1
Chen, Jing
1
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1
Chen, Yubao
1
Cheng, Fei
1
Cuneo, Andres
1
Dion, Paul
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Greene, Anne
1
Gómez-Suárez, Mónica
1
Hair, Joseph F.
1
Han, Yuqing
1
Hara, Reiya
1
Herstein, Ram
1
Jansen, Hans Christian
1
Jing, Xiaodong
1
Johansson, Ulf
1
Juntunen, Mari
1
Kaltcheva, Velitchka D.
1
Karray, Salma
1
Leventhal, Richard C.
1
Li, Gang
1
Li, Wei
1
Liang, Donghan
1
Liang, Zhengbo
1
Lok, Inge
1
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1
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1
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International journal of production economics
The journal of product & brand management
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
22
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Impact of green technology improvement and store brand introduction on the sales mode selection
Cheng, Fei
;
Chen, Tong
;
Shen, Yuting
;
Jing, Xiaodong
- In:
International journal of production economics
253
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013448490
Saved in:
3
Mode of store-brand introduction and contracting sequence under manufacturer encroachment
Mao, Zhaofang
;
Han, Yuqing
;
Liang, Zhengbo
- In:
International journal of production economics
253
(
2022
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013448503
Saved in:
4
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
5
Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh
;
Maruthasalam, Arulanantha …
- In:
International journal of production economics
239
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012648818
Saved in:
6
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
7
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
8
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
9
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
10
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
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