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~isPartOf:"International journal of production research"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Standortwahl"
~subject:"Brand management"
~subject:"Distribution channel"
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Betriebliche Standortwahl
Brand management
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Direktmarketing
15
Direct marketing
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4
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4
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4
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4
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3
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Baalbaki, Sally
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Hopkins, Christopher D.
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Lee, Kangbok
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Lin, Chien-Wei
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International journal of production research
Journal of business research : JBR
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Direct marketing : an international journal
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of retailing
2
Journal of the Operational Research Society
2
The marketing review
2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Aufbruch : Ingredient Branding schafft Werte
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bank- und finanzwirtschaftliche Forschungen
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Einblicke und Ausblicke
1
European journal of marketing : EJM
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
1
Gabler-Edition Wissenschaft
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
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IEEE transactions on engineering management : EM
1
Innovative business practices : prevailing a turbulent era
1
International journal of business and systems research : IJBSR
1
International journal of business policy and economics
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of accounting & economics
1
Journal of business communication : JBC
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
2
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
3
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
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