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~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Working paper / National Bank of Belgium"
~person:"Guha, Abhijit"
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Guha, Abhijit
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International journal of production research
Journal of marketing research : JMR
Working paper / National Bank of Belgium
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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