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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~person:"Pelsmacker, Patrick de"
~type:"article"
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Pelsmacker, Patrick de
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
International journal of advertising : the quarterly review of marketing communications
5
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
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Brand management in emerging markets : theories and practice
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Breaking new ground in theory and practice
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Digital advertising : theory and research
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Engaging consumers through branded entertainment and convergent media
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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