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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Loyalty program"
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Loyalty program
Sales promotion
30
Verkaufsförderung
30
Consumer behaviour
21
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Einzelhandel
6
Retail trade
6
Preismanagement
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Pricing strategy
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Advertising effects
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Rabatt
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United States
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Online-Handel
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Theorie
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Großbritannien
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Handelsmarke
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Ladengestaltung
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Lebensmitteleinzelhandel
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Personality psychology
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Bijmolt, Tammo H. A.
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Minnema, Alec
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Natter, Martin
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Nies, Salome
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Non, Mariëlle
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Park, Chang Hee
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of marketing management : MM
Journal of retailing and consumer services
5
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
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International journal of contemporary hospitality management
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Journal of revenue and pricing management
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Schriften zum europäischen Management
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Advances in information systems and management science
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American business review
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CARESS working paper
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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European journal of marketing : EJM
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Foundations and trends in marketing : FTMKT
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of Indian culture and business management : IJICBM
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International journal of hospitality management
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International journal of production economics
1
International journal of production research
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Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
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MSI reports : working paper series
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research
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Pricing tactics, strategies, and outcomes ; Vol. 2
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
2
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
3
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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