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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~person:"Hsu, Huei-Chen"
~subject:"Marketingmanagement"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
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Extrinsic cue of warranty by selling through a reputable website
Hsu, Huei-Chen
;
Lai, Chi-Shiun
;
Chen, Cheng-Hsui
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10003611456
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