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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~subject:"Marketingmanagement"
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Marketingmanagement
Internet marketing
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Online-Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of business research : JBR
44
SpringerLink / Bücher
34
International journal of internet marketing and advertising : IJIMA
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Journal of marketing communications
17
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
13
Journal of marketing management : MM
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing
12
International journal of technology marketing : IJTMkt
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Springer eBook Collection / Business and Economics
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
The marketing review
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
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ECONIS (ZBW)
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11
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
12
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
13
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
14
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
15
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
16
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
17
Extrinsic cue of warranty by selling through a reputable website
Hsu, Huei-Chen
;
Lai, Chi-Shiun
;
Chen, Cheng-Hsui
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10003611456
Saved in:
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