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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~subject:"Media usage"
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Search: subject:"Advertising effects"
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Media usage
Advertising effects
314
Werbewirkung
314
Advertising
117
Werbung
115
Consumer behaviour
80
Konsumentenverhalten
80
Internet marketing
72
Online-Marketing
72
USA
70
United States
70
Fernsehwerbung
40
Television advertising
40
Brand management
32
Markenführung
32
Brand image
30
Markenimage
30
Emotion
23
Psychology of advertising
21
Werbepsychologie
21
Target group
20
Zielgruppe
20
Social Web
18
Social web
18
Advertising planning
16
Marketing management
16
Marketingmanagement
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Werbeplanung
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Brand
13
Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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Measurement
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Messung
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Viral marketing
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Virales Marketing
12
Product Placement
11
Product placement
11
Communication
10
Kommunikation
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Beal, Virginia
1
Chiu, Hung-Chang
1
Collins, Martin
1
Croux, Christophe
1
D'Amico, Ted
1
De Maeyer, Peter
1
Dekimpe, Marnik G.
1
Dorai-Raj, Sundar
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Du Plessis, Erik
1
Frison, Steffi
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Haygood, Daniel M.
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Hsieh, Yi-Ching
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
Forschungspapiere
2
Psychology & marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Arts and the market
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce & digital markets : ecm
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Integrated brand marketing and measuring returns
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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1
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
3
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
4
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
5
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
6
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
7
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
8
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
9
The determinants of email receivers' disseminating behaviors on the internet
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Kao, Ya-Hui
;
Lee, Monle
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
Saved in:
10
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
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