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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Lesscher, Lisan"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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