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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~subject:"Advertising"
~subject:"Brand alliances"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
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Journal of global marketing
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Corporate reputation review
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European Sport management quarterly : ESMQ
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of internet marketing and advertising : IJIMA
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International journal of management and economics
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International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
2
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
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