//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~subject:"Experiment"
~subject:"Prospect Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Prospect Theory
Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
13
Konsumentenverhalten
13
Preismanagement
5
Pricing strategy
5
Einzelhandel
4
Rabatt
4
Rebate
4
Retail trade
4
Discounting
3
Diskontierung
3
Kundenbindungsprogramm
3
Loyalty program
3
Promotions
3
Theorie
3
Theory
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Price promotions
2
Prospect theory
2
Sampling
2
Selling
2
Targeting
2
Verkauf
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Affective appraisal
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Behavioral pricing
1
Beziehungsmarketing
1
Bonus premiums
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Boulding, William
1
Chou, Hsuan-Yi
1
Deng, Yiting
1
Ert, Eyal
1
Heiman, Amir
1
Keh, Hean Tat
1
Kim, Ju-Young
1
Liu, Hsin-Hsien
1
Liu, Maggie Wenjing
1
Natter, Martin
1
Raz, Ornit
1
Spann, Martin
1
Staelin, Richard
1
Wang, Wei
1
Wei, Chuang
1
Yang, Lu
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of economic behavior & organization : JEBO
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
Consumer behavior analysis : (a) rational approach to consumer choice
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of retailing
2
Psychology & marketing
2
Quantitative marketing and economics : QME
2
SFB 649 discussion paper
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Discussion paper
1
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
1
Economic and business review : EBR
1
Economics Papers from University Paris Dauphine
1
European journal of marketing
1
European retail research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Insights in the economics of aging
1
International journal of hospitality management
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing and marketing research
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting
;
Staelin, Richard
;
Wang, Wei
;
Boulding, William
- In:
Journal of economic behavior & organization : JEBO
152
(
2018
),
pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
Saved in:
3
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
4
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
5
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->