//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~person:"Billore, Aditya"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Ad-attitude
1
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emerging economies
1
India
1
Indien
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Schwellenländer
1
Werbewirkung
1
Werbung
1
brand attitude
1
consumer perceived ad-creativity
1
divergence
1
emerging markets
1
relevance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Billore, Aditya
Desmarais, Fabrice
3
Gijsenberg, Maarten J.
3
Hornikx, Jos
3
Srinivasan, Shuba
3
Clement, Michel
2
Czarnecka, Barbara
2
Dekimpe, Marnik G.
2
Edeling, Alexander
2
Guitart, Ivan A.
2
Himme, Alexander
2
Joo, Mingyu
2
Lehmann, Donald R.
2
Manrai, Ajay K.
2
Pauwels, Koen
2
Um, Nam-hyun
2
Wilbur, Kenneth C.
2
Zhu, Yi
2
Abou Nabout, Nadia
1
Abu Farha, Allam K.
1
Akaah, Ishmael P.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Antioco, Michael
1
Appel, Gil
1
Arora, Nilesh
1
Backhaus, Max
1
Bakir, Aysen
1
Bayer, Emanuel
1
Becker, Jan U.
1
Becker, Jan-Michael
1
Becker, Maren
1
Bernardin, Lidwine
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Bowman, Douglas
1
Boyle, Brett
1
Brennan, Ross
1
Bruce, Norris I.
1
Bruno, Pascal
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
The marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->