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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Television advertising"
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Television advertising
Advertising
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Advertising effects
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Internet marketing
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Online-Marketing
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Guitart, Ivan A.
2
Bakir, Aysen
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Dhar, Tirtha
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González, Jorge
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Hervet, Guillaume
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Ho, Jason Y. C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
7
International journal of advertising : the review of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
CESifo working papers
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
International journal of consumer studies
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
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Journal of marketing research
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Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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Advertising in a multimedia age
1
American economic review
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Asia Pacific journal of marketing and logistics
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Business history review
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Business horizons
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CESifo Working Paper Series
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CIBR research papers
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Challenges in an age of dis-engagement
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DICE discussion paper
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / Governance and the Efficiency of Economic Systems
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Economic modelling
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Eurasian business review
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European journal of marketing
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European journal of marketing : EJM
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1
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
2
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
5
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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