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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~person:"Barrot, Christian"
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Barrot, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of strategic marketing
Business research
1
Journal of service research
1
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ECONIS (ZBW)
2
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Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
2
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, Guillermo
;
Barrot, Christian
;
Becker, Jan U.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 449-452
Persistent link: https://www.econbiz.de/10011428954
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