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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~person:"Krafft, Manfred"
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Krafft, Manfred
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Schriften zu Dialogmarketing 'revisited'
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
SpringerLink / Bücher
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
International direct marketing : principles, best practices, marketing facts
1
Marketing : journal of research and management
1
Perspektiven der Kommunikationspolitik
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Zeitschrift für Betriebswirtschaft / Special issue
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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ECONIS (ZBW)
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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