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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of macromarketing"
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Marketing
82
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Stremersch, Stefan
6
Laczniak, Gene R.
5
Leeflang, Peter
4
Shultz, Clifford J.
4
Kayande, Ujwal
3
Lehmann, Donald R.
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Lilien, Gary L.
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Roberts, John H.
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Wooliscroft, Ben
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Hanssens, Dominique M.
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Klein, Thomas A.
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Prothero, Andrea
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Reinartz, Werner J.
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Stanton, Julie
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1
Agwu, Nnanna Mba
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Albers, Sönke
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of macromarketing
Journal of business research : JBR
116
Industrial marketing management : the international journal for industrial and high-tech firms
90
European journal of marketing : EJM
67
Journal of marketing education : JME
65
Journal of marketing management : MM
60
Journal of marketing
59
Marketing theory
53
Journal of the Academy of Marketing Science
52
Journal of macromarketing : examining the interactions among markets, marketing, and society
51
Journal of business-to-business marketing
42
Journal of historical research in marketing
36
Marketing intelligence & planning
35
Journal of Islamic marketing : JIMA
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Journal of strategic marketing
28
Journal of research in marketing and entrepreneurship : JRME
27
AMS review : official publication of the Academy of Marketing Science
26
Journal of marketing research : JMR
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of business ethics : JOBE
24
The journal of business & industrial marketing
24
Journal of advertising research
22
The marketing review
22
Business horizons
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of Islamic marketing
18
Australasian marketing journal
17
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
17
Handelsforschung
17
International journal of islamic marketing and branding
17
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
16
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Asia Pacific journal of marketing and logistics
15
Journal of business economics : JBE
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
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ECONIS (ZBW)
82
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82
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
The marketing systems approach for designing effective marketing interfaces and a circular economy
Leenders, Mark A. A. M.
;
Bueren, Bart J. A. van
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 339-344
Persistent link: https://www.econbiz.de/10014584739
Saved in:
3
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
4
Commentary: reimagining marketing education in the age of generative AI
Acar, Oguz Ali
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 489-495
Persistent link: https://www.econbiz.de/10015057510
Saved in:
5
The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.
;
Cockrell, Seth
;
Friske, Wesley
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
Saved in:
6
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
7
"No marketing on a dead planet" : rethinking marketing education to support a restoration economy
Helm, Sabrina
;
Little, Vicki J.
;
Frethey-Bentham, Catherine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10014584734
Saved in:
8
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
9
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
10
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
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