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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~subject:"Pricing strategy"
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Pricing strategy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
European journal of operational research : EJOR
6
International journal of production economics
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International journal of production research
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The ROI of pricing : measuring the impact and making the business case
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Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
2
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
3
New product pricing strategy under customer asymmetric anchoring
Park, Joo Heon
;
MacLachlan, Douglas L.
;
Love, Edwin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009406670
Saved in:
4
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
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