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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~person:"Johnson, Jeff S."
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B-to-B-Marketing
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Business-to-business selling
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Group dissenters
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Johnson, Jeff S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
The journal of personal selling & sales management : JPSSM
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How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
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