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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenartikel"
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Markenartikel
B-to-B-Marketing
28
Business-to-business marketing
28
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
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Brand management
4
Großbritannien
4
Markenführung
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Selling
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United Kingdom
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Verkauf
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Brand
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Salespeople
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Verkaufspersonal
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Brand image
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Customer satisfaction
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Customer value
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Dienstleistungsqualität
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Firm performance
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Gesundheitsversorgung
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Health care
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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KMU
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Kundenwert
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Kundenzufriedenheit
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Markenimage
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Online-Marketing
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Bellenger, Danny N.
1
Brown, Brian P.
1
Homburg, Christian
1
Johnston, Wesley J.
1
Klarmann, Martin
1
Schmitt, Jens
1
Srivastava, Rajendra Krishan
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Worm, Stefan
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Zablah, Alex R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
The journal of business & industrial marketing
4
Journal of business research : JBR
3
Gabler Edition Wissenschaft
2
Gabler Research
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Applied Marketing Science /Angewandte Marketingforschung
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Brand management ; Vol. 4
1
Businesses
1
Central European business review : CEBR
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
IIM Bangalore Research Paper
1
Journal of business-to-business marketing
1
Journal of management analytics
1
Journal of marketing theory and practice : JMTP
1
Journal of small business and enterprise development
1
Journal of strategy and management
1
Management : journal of contemporary management issues
1
Management decision : MD
1
Schmalenbach business review : sbr
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Strategisches Marketingmanagement
1
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ECONIS (ZBW)
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Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
2
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
3
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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