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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of media economics"
~person:"Axarlian, Gabriel Pablo"
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2012-2014
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Dauerhafte Konsumgüter
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Digital goods
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Film
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Filmwirtschaft
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Axarlian, Gabriel Pablo
Martin, Hugh J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
The journal of media economics
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The introduction of infinite durability to an information good and the decision to buy or rent : evidence from the film industry
Axarlian, Gabriel Pablo
- In:
The journal of media economics
30
(
2017
)
3
,
pp. 121-142
Persistent link: https://www.econbiz.de/10012161708
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