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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of media economics"
~person:"Izquierdo-Sanchez, Sofia"
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Izquierdo-Sanchez, Sofia
Martin, Hugh J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
The journal of media economics
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Analyzing prerelease consumer buzz and information cascades within the film industry : are there differences by gender and age groups?
Izquierdo-Sanchez, Sofia
;
Shaw, Alan
- In:
The journal of media economics
34
(
2022
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10013282554
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