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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of media economics"
~subject:"Werbewirkung"
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Werbewirkung
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Bruce, Norris I.
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Burmester, Alexa B.
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Clement, Michel
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Eliashberg, Jehoshua
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Hennig-Thurau, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : innovations in planning and applied research
The journal of media economics
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
International marketing review
1
Journal of advertising research
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
SocioEconomic challenges : SEC
1
The IUP journal of brand management : IJBRM
1
The marketing review
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
3
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
4
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
5
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
6
Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
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