//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising"
~subject:"Brand loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand loyalty
Brand management
184
Markenführung
184
Brand image
108
Markenimage
108
Consumer behaviour
106
Konsumentenverhalten
106
Brand
69
Markenartikel
69
Beziehungsmarketing
33
Relationship marketing
33
Marketing management
25
Marketingmanagement
25
Social Web
22
Social web
22
Advertising effects
19
Werbewirkung
19
Internet marketing
17
Online-Marketing
17
International marketing
10
Internationales Marketing
10
Personality psychology
10
Persönlichkeitspsychologie
10
Werbung
10
Corporate reputation
9
Firmenimage
9
B-to-B-Marketing
8
Branding
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Social media
8
USA
8
United States
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Unternehmenserfolg
7
Viral marketing
7
Virales Marketing
7
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Himme, Alexander
2
Nguyen, Hang T.
2
Backhaus, Max
1
Bowman, Douglas
1
Calantone, Roger J.
1
Chinchanachokchai, Sydney
1
Dekimpe, Marnik G.
1
Dunbar, Seth
1
Edeling, Alexander
1
Eelen, Jiska
1
Ekinci, Yuksel
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fernandes, Teresa
1
Fischer, Marc
1
Geuens, Maggie
1
Gijsbrechts, Els
1
González, Jorge
1
Guitart, Ivan A.
1
Hanson, Nicole
1
Huber, Joel
1
Inegbedion, Henry Egbezien
1
Japutra, Arnold
1
Ko, Eunhee Emily
1
Koo, Minkyung
1
Kronrod, Ann
1
Kubat, Umut
1
Lalwani, Ashok K.
1
Obadiaru, Eseosa
1
Oliveira, Marta
1
Pauwels, Koen
1
Pelsmacker, Patrick de
1
Pham, Michel T.
1
Sharpe, Stacey
1
Shavitt, Sharon
1
Simkin, Lyndon
1
Smith, Katherine Taken
1
Smith, L. Murphy
1
Srinivasan, Shuba
1
Srivastava, R. K.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Journal of business research : JBR
55
The journal of product & brand management
44
Journal of retailing and consumer services
36
The journal of brand management : an international journal
35
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
28
International journal of advertising : the quarterly review of marketing communications
20
International journal of internet marketing and advertising : IJIMA
17
Journal of advertising research
17
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
15
International journal of hospitality management
13
Psychology & marketing
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
Journal of advertising
11
The IUP journal of brand management : IJBRM
10
Marketing letters : a journal of research in marketing
9
Australasian marketing journal
8
Global business review
8
Journal of global marketing
8
Journal of historical research in marketing
8
Journal of hospitality marketing & management
8
The journal of consumer marketing
8
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Cogent business & management
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
SpringerLink / Bücher
6
European journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
7
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
8
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
9
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
10
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->