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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Krafft, Manfred"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer relationship management"
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
2
Customer relationship management
2
Konsumentenverhalten
2
B-to-B-Marketing
1
Business-to-Business (B2B)
1
Business-to-business marketing
1
Consumer attributions
1
Customer influence
1
Customer value
1
Elite
1
Elite status members
1
Extraversion
1
Firm performance
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Hierarchical loyalty program (HLP)
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Kundenbindungsprogramm
1
Kundenwert
1
Lieferantenmanagement
1
Loyalty program
1
New product development
1
Opinion leadership
1
Produktentwicklung
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Referral programs
1
Relationship revival
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Social influence
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Social relations
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Supplier relationship management
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Aufsatz in Zeitschrift
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Krafft, Manfred
Kumar, V.
10
Palmatier, Robert W.
10
Verhoef, Peter C.
8
Homburg, Christian
6
Scheer, Lisa K.
6
Neslin, Scott A.
5
Ruyter, Ko de
5
Voorhees, Clay M.
5
Blut, Markus
4
Evans, Kenneth R.
4
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Sesé, F. Javier
4
Steinhoff, Lena
4
Wieseke, Jan
4
Alavi, Sascha
3
Becker, Jan U.
3
Bijmolt, Tammo H. A.
3
Gremler, Dwayne D.
3
Habel, Johannes
3
Huang, Ming-Hui
3
Hughes, Douglas E.
3
Lusch, Robert F.
3
Morgan, Neil A.
3
Pick, Doreén
3
Vargo, Stephen L.
3
Venkatesan, Rajkumar
3
Wieringa, Jaap E.
3
Ahearne, Michael
2
Bagozzi, Richard P.
2
Baker, Thomas L.
2
Barrot, Christian
2
Beitelspacher, Lauren Skinner
2
Bombaij, Nick J. F.
2
Brady, Michael K.
2
Brock, Christian
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Die Betriebswirtschaft : DBW
1
Journal of retailing
1
Journal of service research : JSR
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
4
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1
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
4
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
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